14-04-2025

Design, now more than ever, is expected to serve as a bridge between apparently distant worlds: from nature to the most advanced technologies, from cultural traditions to the innovations of the future. On occasion of the 2025 Fuorisalone in Milan, the most important event in Italy dedicated to design and innovative communication, Almaviva is participating with a high-impact installation in line with this year's theme: “Connected Worlds”.

In collaboration with SAIMA and Pininfarina, Almaviva’s installation blends design, innovation, and technology. The SAIMA gates, designed by Pininfarina and strategically located in the metropolitan area of Milan and around the airport, are integrated with MoovA, the Almaviva platform that seamlessly connects different modes of transportation for a unified and cutting-edge experience.

Additionally, the presence of the piece entitled “ENERGY”, by artist Fabrizio Plessi, transformed the Almaviva, SAIMA, and Pininfarina exhibition space into a place dedicated to emotion and reflection, merging images, sounds ,and nature in a visual dialogue that served as a counterpoint to the concept of safe and technologically advanced travel.