16-04-2025

As the official partner of the Italy Pavilion, the Italian tech Group offers visitors an immersive and engaging experience that showcases the excellence of Made in Italy on the global stage.

CEO Marco Tripi: “This collaboration is a strategic opportunity to share our vision for the future and reaffirm our global commitment to digital innovation that positively impacts people’s lives. Through technology, creativity, and expertise, we help represent the value of Italian ingenuity shaping tomorrow’s world.”

Technology at the service of collective well-being.

 Almaviva, a leading Italian tech Group and official partner of the Italy Pavilion, brings cutting-edge digital innovation to Expo 2025 Osaka, delivering an immersive and interactive experience to global visitors.

“We are proud to partner with the Italy Pavilion at Expo 2025 Osaka – a prestigious international stage for showcasing the excellence and competitiveness of Made in Italy,” said Marco Tripi, CEO of Almaviva. “This collaboration is a strategic opportunity to share our forward-looking vision and reinforce our global commitment to a digital transformation that makes a real difference in people’s lives. With technology, creativity, and deep expertise, we proudly contribute to representing the strength of Italian digital innovation.”

“The Italy Pavilion aims to highlight technology and innovation as key elements of the image we want to project of Italy to the world,” said Ambassador Mario Vattani, Italy’s Commissioner General for Expo 2025 Osaka. “Digital tools and the metaverse, in synergy with the global nature of the Expo, can further expand economic opportunities for Italian businesses.”

As the Pavilion’s official digital partner, Almaviva is managing all aspects of its digital presence - from designing and developing the official website and a dedicated app (featuring real-time updates, event previews, and easy booking tools) to delivering hosting services and tech infrastructure.

Powered by GIOTTO Suite, Almaviva’s digital ecosystem, the Italy Pavilion extends into the metaverse with an immersive virtual environment that includes interactive digital events, VR experiences, and cutting-edge technologies.

Almaviva also developed the Pavilion’s full visual identity, from the logo and design concept to all communication materials.

In line with the overarching theme of the Universal Exposition, “Designing Future Society for Our Lives,” and the vision of the Italy Pavilion, “Art Regenerates Life,” Almaviva leverages technology as a driver of collective well-being - showcasing real, lasting contributions of Italian innovation to global progress.

Almaviva’s presence in Japan underscores its role in shaping the digital future through advanced solutions that blend artificial intelligence, sustainability, and service transformation.